5 Startup Podcasts to grow your Business

5 startup podcasts to grow your business
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We love podcasts! They allow you to learn more about people and topics while being on the go, doing daily tasks like cooking and cleaning or doing sports. As a startup founder, you have limited resources because you are juggling different tasks at once, but squeezing in a podcast episode always works. At HHL DIGITAL SPACE we are all about enabling founders to build up their businesses. That’s why we’re not only producing our own podcast Gründer Guide but also why we gathered 5 startup podcasts that help you grow your business in 2021.  

Startup Podcasts that inspire you

Podcasts are a great way to learn more about any topic you are interested in and get insights and inspiration. There are tons of podcasts out there, which sometimes makes it challenging to find the right one for you. What makes a great podcast? Well, in the end it’s really up to the listener. If the sound quality is good, it comes down to preferences in subjects and the voice of a podcast host. Sometimes you need to try a few until you find the right one. Here are our top five startup podcasts that will inspire you and give some great advice to scale your startup.

1. Masters of Scale with Reid Hoffman 

Are you looking for startup advice from Silicon Valley? Reid Hoffman – LinkedIn co-founder and legendary Silicon Valley investor – invites top-class CEO’s from Nike to Netflix in his podcast Masters of Scale. Every episode is about an unconventional theory of how businesses scale. With his guests,  Reid talks about entrepreneurship, leadership, strategy, management and fundraising. What sets Masters of Scale apart from other podcasts is, that it partially uses audio play aesthetics, which makes it really interesting to listen to. 

2. How I built this with Guy Raz 

In 1 – 1,5 hours of interviews Guy Raz dives into the stories behind some of the world’s best-known companies. Learn from inspirational personalities and their (sometimes surprising) stories in How I built this. The New York Times refers to Guy Raz as “one of the most popular podcasters in history”. In fact, Guy Raz is part of 5 successful podcasts, such as the TED Radio Hour. 

3. Goal Digger 

Host Jenna Kutcher provides you with practical advice, that you can implement in your startup. Goal Digger is all about setting and managing goals. It helps you especially with branding, marketing and scaling your startup from side hustle to a full-time business with revenue. Jenna started out as a photographer and her point of view is more the one of a solo entrepreneur. However, her advice on personal branding and marketing can help all founders creating not only a brand for their business but also for themselves.  

4. Feel the Boot – The Science of Startups 

In 20 -30 minutes this podcast delivers advice and best practices from various areas. With experiences, learnings and tips on different topics, Lance Cottrell helps entrepreneurs to create and grow a successful business. Lance Cottrel is an entrepreneur himself, founder of anonymizer.com, business angel and startup mentor. He studied Astrophysics and therefore has a scientific approach to tackle topics.  We love the snackable episodes of Feel the Boot – The Science of Startups with useful tips for various topics from Bootstrapping vs. VC funding: which is right for your startup to Founders, your competition might not be what you think it is.  

5. Startup Therapy 

As founder you can learn a lot from other founders, what experiences they’ve made and what challenges they came across. It’s always nice to see that someone’s been there already. 

Wil Schroter and Ryan Rutan, both serial entrepreneurs and founding partners of startups.com, are discussing different topics founders come across in the podcast Startup Therapy. With titles like When to admit “I messed up”, they often address uncomfortable topics and don’t mince words. Thereby you get insights into what they have done, struggled with and learned – in an entertaining way. Each episode is between 30 and 40 minutes and therefore perfect to listen to, when you need a little break.  

Get your headphones on and listen to one of the podcasts! 

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